Wednesday, 11 November 2015

1.    What is a Media Institution?
 media institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet.
2.    Give an example of a negative stereotype.
All blonde women are dumb.
3.    Give an example of a positive stereotype.
all black people are good dancers
4.    What is the difference between denotation and connotation.
Connotation represents the various social overtones, cultural implications, or emotional meanings associated with a sign. − Denotation represents the explicit or referential meaning of a sign. Denotation refers to the literal meaning of a word
5.    TV is an example of a media platform – name 3 others.

music, magazines an newspapers
6.    The Hypodermic Needle Theory is the idea that media audiences passively believe and act upon what they read, see or hear in the media. To what extent do you think this is true or untrue? Give examples to support your answer.
?????????????????????????
7.    Name 3 camera SHOT TYPES.

wide shot, extreme wide shot and mid shot
8.    Name 3 camera ANGLES.
extreme long shot, medium shot and close up
9.    Name 3 camera MOVEMENTS
tracking, pan and zoom
10.                       Name 3 TRANSITIONS (EDITS)
cut, dissolve and fade
11.                       What is mise-en-scene?
the arrangement of scenery and stage properties in a play.
  • the setting or surroundings of an event
12.                       List all of the NRS social categories.
upper middle, middle, lower middle, skilled working, working, non-working
13.                       Identify 4 different lighting techniques.
three point lighting, fill light and key light
14.                       Define Media Convergence – give a specific example.
is the merging of mass communication outlets – print, television, radio, the Internet along with portable and interactive technologies through various digital media platforms
15.                       Who is responsible for putting age classifications on films and games in the UK and the US?
the govermant

Thursday, 1 October 2015

Rick Astley - Never Gonna Give You Up


Never Gonna Give You UP
1.Rick Astley and producer is Stock Aitken Waterman
2.  Record label 1987/RCA/ PB41447
3.  The target audience is aimed at teenage girls because it has a man as the main person in the video.
4. There is no narrative the video is just Rick Astley singing and dancing.
5. The camera angles keep changing to give you close ups on Rick Astley's  face and also then zooming out to show him dancing. The effects are dimmed colours with brightened lighting but a dark scene.
6. The scene is a dark tunnel or below a bridge with Rick Astley dancing while wearing a trench coat but there is no noticeable makeup that he is wearing.
7.The video as so successful because the person singing it was so famous at the time and was very attractive to teen girls of that team. As well as the song being very catchy and well known.